Oprah’s Magazine and Network are Suffering Losses

by Ayvaunn Penn, Your Black World

When The Oprah Winfrey Show bid its last goodbye, women across the nation were wondering what life would be like without their daily dose of Winfrey. Oprah assured everyone, however, that although The Oprah Winfrey Show would be gone she had no plans of disappearing for good. We would still have O Magazine. Even more, we would have the new Oprah Winfrey Network also known as OWN. With ratings down for both the magazine and the network, however, it could be that “the Oprah effect” is loosing its effect. IndieWIRE reports:

“It’s no secret that Oprah’s new joint venture television network with Discovery, now called the OWN network, has been struggling from day one.  Not long ago, she let everyone know that plans were in the works to do some revamping.  However, now comes word that her publication, O Magazine, is also struggling with ad sales. While the whole magazine industry has seen recent declines, Martha Stewart Living is down 14 percent and Every Day with Rachael Ray is down 25 percent, O Magazine is down by 31 percent according to the Media Industry Newsletter.”

A spokesperson for O Magazine dismisses their down numbers saying, “O’s ad page performance is pretty consistent with what’s going on in the women’s lifestyle category.  There is softness, especially in the food category, which is systemic to their business, not ours.” While some people on the O Magazine team are dismissing the lows, other people think the damage may be permanent. According to indieWIRE, “a former Hearst insider says ‘I think that the Oprah brand has gotten slightly weaker.  Ratings are down significantly for the new network, and there is a sense some of the magic is gone.'” Currently, there is a sort of saving-grace event underway called “O You” to be held at the Georgia Convention Center. Reports say that the event should gross around $725,000 if the 5,000 people signed up to attend pay $125.

Ayvaunn Penn is the founder of Your Black Poets and an award winning writer completing her degree in English and philosophy. To inquire about her freelance editing services, click here. To like Ayvaunn on Facebook, click here.


5 responses to “Oprah’s Magazine and Network are Suffering Losses

  1. No worries Oprah as long as your heart’s in the right place. And you just keep the faith. Everybody’s going through a slump.

  2. @jo wats d big deal, english now aint english how it started and u can pretty much write it however u want as long as its understood. Lets have some self love please..

  3. Oprah needs to try a new direction as she did when she moved away from the sensationalism after overtaking Phil Donahue to start the more touchy-feely Oprah that has become her trademark for years. Cable networks competing with multitudes of other cable networks require more spontaneity and excitement to hold attention. Conservative Oprah sandwiched in between other network programs was one thing, Oprah the cable network programmer is totally different. I would to tap into the youthful hip hop energy, their exuberant rhythm continues to thrive. That old laid back giving others advice style after an hour long interview is simply too slow for building cable viewership. I would have enjoyed seeing Oprah interview the black investigators who have independently conducted a 16 year on-going investigation of the OJ Simpson murder trial and uncovering suppressed evidence that would have exonerated Simpson. However, Winfrey chose to jump on the same old band wagon claiming OJ’s guilty and that he should allow her to interview him admitting to the world he’s guilty. That was a slap in the investigators’ face, Simpson’s face, and had Winfrey responding to typically false reports floated by the National Enquirer that could have exposed her to a defamation lawsuit.

  4. I think Oprah needs to become more diverse in her shows. Not that she hasnt already. But her topics needs more reality and a sense of humor to be able to thrive in this TV connection. She needs to have people on her show who also has every day lives who not only can tell a story but has actually lived the story. She needs to get away from the marriage talk and diet talk sometimes. Dont get stuck in one age group, be quick to expand all ages. Just get a new look.

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