by Ayvaunn Penn, Your Black World
When The Oprah Winfrey Show bid its last goodbye, women across the nation were wondering what life would be like without their daily dose of Winfrey. Oprah assured everyone, however, that although The Oprah Winfrey Show would be gone she had no plans of disappearing for good. We would still have O Magazine. Even more, we would have the new Oprah Winfrey Network also known as OWN. With ratings down for both the magazine and the network, however, it could be that “the Oprah effect” is loosing its effect. IndieWIRE reports:
“It’s no secret that Oprah’s new joint venture television network with Discovery, now called the OWN network, has been struggling from day one. Not long ago, she let everyone know that plans were in the works to do some revamping. However, now comes word that her publication, O Magazine, is also struggling with ad sales. While the whole magazine industry has seen recent declines, Martha Stewart Living is down 14 percent and Every Day with Rachael Ray is down 25 percent, O Magazine is down by 31 percent according to the Media Industry Newsletter.”
A spokesperson for O Magazine dismisses their down numbers saying, “O’s ad page performance is pretty consistent with what’s going on in the women’s lifestyle category. There is softness, especially in the food category, which is systemic to their business, not ours.” While some people on the O Magazine team are dismissing the lows, other people think the damage may be permanent. According to indieWIRE, “a former Hearst insider says ‘I think that the Oprah brand has gotten slightly weaker. Ratings are down significantly for the new network, and there is a sense some of the magic is gone.'” Currently, there is a sort of saving-grace event underway called “O You” to be held at the Georgia Convention Center. Reports say that the event should gross around $725,000 if the 5,000 people signed up to attend pay $125.
Ayvaunn Penn is the founder of Your Black Poets and an award winning writer completing her degree in English and philosophy. To inquire about her freelance editing services, click here. To like Ayvaunn on Facebook, click here.