by Ayvaunn Penn, Your Black World
There is actually a business term for companies refusing to associate, acknowledge, or do business with a black organization. Indeed, the day has arrived, and it is woefully mournful. Practically everyday there has been some new article on the plight of the black man lagging behind in education and suffering greater losses than other races in unemployment. Well, now the black community has something new to add to that list: the official business term, “No Urban Dictate.”
This new anti-black-business term was one of the topics at hand at the recent 4oth Annual Rainbow PUSH Convention. If you will recall, the Rainbow PUSH Coalition was founded in December 1996 by Reverend Jesse L. Jackson, Sr., and part of their goal is to motivate blacks and all people to be successful. One of the men on the panel of this year’s convention was Sherman Kizart, managing director of Kizart Media Partners, and he gave the testimony of his raw first-hand encounter with this term. The Huffington Post reported:
“In 2009, panelist Sherman Kizart, managing director of Kizart Media Partners, received an explosive e-mail from the advertising agency for BMW/Mini Cooper. ‘In the body of that email was the directive of how this automotive [company] would spend its media dollars. At the bottom of the email was in clear bold writing: No African American, No Urban to be Included.’ Armed with the e-mail, Kizart renegotiated with BMW/Mini Cooper’s reps, and that resulted in a whopping 49 percent increase in Black and/or urban advertising buys, up from the previous year.
The battle is far from over, Kizart cautioned. ‘Discriminatory practices, as it relates to our (black) media companies are so common and so prevalent there’s a term for it — It’s called a No Urban Dictate when they don’t do business with us (African Americans).'”
Of course Kizart’s account is only one of many across the nation. It was discussed at the convention about America’s corporations and organizations refusing to acknowledge black affiliation claiming that it is “unnecessary” since the U.S. is color blind — they would like to think. It was also pointed out, however, that such claims are false because those very companies making such claims have motives driven by racial conscious. Ultimately, it is just sad — period — that black business and black affiliation is turned down so often that the act has earned an official business term: No Urban Dictate.
Ayvaunn Penn is a spoken word artist and an award winning writer completing her degree in English and philosophy. For more of her witty-word works click here. To have your original poetry featured by Ms. Penn on Your Black Poets, click here.