Today, ESSENCE.com, the daily online destination for African-American women, unveils a bold new design. The new ESSENCE.com promises to offer even more of what its audience craves — celebrity news, beauty, fashion, hair and relationship content. In the spirit of the ESSENCE brand, the site will feature engaging commentary and user-generated opportunities on topics that affect Black women and the African-American community. Offering its audience up-to-the-minute exclusive access to celebrities, experts and thought-leaders, the new ESSENCE.com will provide a daily experience that is “fierce, fun and fabulous!”
Debuting with exciting guest editors — including R&B star Kelly Rowland and legendary supermodel and businesswomanIman — users can expect to see several exciting new features, exclusive content and get the inside scoop on music, fashion, beauty and more. Additional contributors will include author and TV producer Susan Fales-Hill and life coach Lisa Nichols. ESSENCE.com will also integrate its successful Makeover Magic as well as its Hot Hair tools; comprising an extraordinary interactive beauty platform.
Also launching today is the “Fierce, Fun and Fabulous Giveaway”, where ESSENCE.com will offer users a chance to win several amazing freebies via the website and its Twitter page from brands such as: Coach, Old Navy, Carrera, Diesel and more. Users can also expect to see an exciting content–sharing partnership with People.com.